![]() They're just regular consumers who know they need Wi-Fi in their home. Most people buying these devices aren't IT people. Hell, I worked in IT, and I find setting these things up intimidating. ![]() Setting up a Wi-Fi router can be tremendously intimidating to the layperson. They present you with page after page of configuration information, myriad checkboxes and radio buttons that are either not well-described or not described at all, clad in techno jargon. They require you to use web-based interfaces. That's because, put frankly, most Wi-Fi router manufacturers absolutely suck at making their devices easy to set up and use. And that goes a long way to effectively targeting Apple's customer. Apple makes its network devices as easy to use as the Mac and the iPhone. There's a lot more to recommend Apple's devices than simply "brand loyalty," as Raja dismisses. ![]() VPN Deals: Lifetime license for $16, monthly plans at $1 & more Simplified setup and management
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